Notes on GTM engineering.

I'm Edgar, a GTM Engineer at Profound.

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What Is GTM Engineering The role isn't what the job descriptions say it is. It's bigger than that. Read the essay →

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Build vs. Buy Anybody can build anything. The real question is whether you even should.
Feb 18, 2026
The Tool I Built When Our Team Ran Out of Hours How I built an internal knowledge and deck generation tool that saved our team hundreds of hours, maybe thousands of hours.
Feb 11, 2026